The Client

CGD London came to us for the full works: new branding, product design, audience insights, copy, and creative direction. We love diving into projects like this.

We kicked things off with audience psychometrics, digging into trends, key influencers, and finding the hottest colours and fonts. That set the stage for a full branding overhaul, shaping everything from tone of voice to audience sentiment. Then, we reimagined the product line—introducing fresh colorways and on-trend covers (dropping soon!).

Next up? Bringing the website to life. We didn’t just design; we gave it a soul. From concept to creation, we directed the shoots, styled everything to perfection, and made sure the imagery screamed "fresh, fun, and iconic."

We knew we were onto something, but even we didn’t expect CGD London to rack up sales before the site was officially live! Our creative magic made sure every visitor was hit with Gen Z and millennial-friendly planners they couldn’t resist. Want your brand to have the same iconic glow-up? Let’s make it happen!