When Very Best Cookie reached out, we were thinking with our stomachs—because who doesn’t love cookies? The real challenge, though, was turning email subscribers into cookie fanatics, making them see cookies as a must-buy, not just an occasional treat.

We went all-in, using VBC’s cheeky tone to remind people that once these cookies are gone, they’re gone. Paired with bold, eye-catching email designs, we smashed records—selling more cookies per email than ever before.

Open rates, clicks, and sales all soared, and we even got compliments from subscribers who loved the emails as much as the cookies!

Now, that’s what we call a sweet success.